Study Looks at the Power of Impressions for AM/FM Ad Buys
There is power in impressions, particularly for the radio industry, according to a new Nielsen study. The study, commissioned by the Southern California Broadcasters Association, found that ad agencies are increasingly relying on impressions to evaluate media. According to the study, impressions provide a brand-safe environment for advertisers looking for premium impressions at the local […]
Workbench: Time to Plan for Old Man Winter
It’s cold up there. Plan now to be safe later. (Photo: Getty Images/Apostoli Rossella) For the majority of our readers, winter is approaching. I was privileged recently to deliver a Society of Broadcast Engineers webinar. I heard from a number of engineers afterwards who shared some great tips and comments. One came from longtime Workbench […]
Asia’s largest ICVFX Studio Taps Brompton For LED Processing
VA Corporation’s Hanam Studio will be using Brompton Technology’s 4K Tessera SX40 processors with four large LED walls
Multiviewing With Speed and Technique at the NFL
As part of its transition to IP, the NFL Network selected Imagine’s Magellan SDNO Control System for router control and the Selenio Network Processor (SNP) for video processing and multiviewing
The Evolution of Multimedia Cloud
Multimedia creation and its content distribution are prime candidates for cloud; this feature analyzes the medium’s path from tape to data
NTT DOCOMO Deploys Limelight Networks’ EdgeXtend
The deployment by the Japanese mobile operator helps it deliver next-gen digital content and media services
Comcast to Add Apple TV+ and Apple TV
The decision to add the Apple apps is part of Comcast’s strategy to become an even bigger streaming player and expand its product offerings, CEO Brian Roberts said
Fall Protection Equipment Safety Alert Issued
NATE, the tower association, has passed along a warning from 3M, a major manufacturer of safety equipment for the tower industry. Select runs of the company’s DBI-SALA Nano-Lok self-retracting lifeline with anchor hook are under suspicion. First clue, they were manufactured between Sept. 1, 2020 and Aug. 31, 2021, part/model numbers: 3101218, 3101219, 3101241, 3101198, […]
Amazon’s First Smart TVs Go on Sale
The launch heats up the battle for control of the connected TV landscape amongst tech giants, operators and streamers
AWS: Innovative Use of Data Transforms Sports Presentation, Fan Engagement
Executives with the NHL, Formula 1 and Bundesliga discuss innovative ways they used data in the AWS cloud to improve their sports productions and offerings