About PEP - Kansas Association of Broadcasters

Public Education Partnership

A Powerful Media Solution

An exclusive marketing strategy that reaches 100% of Kansans at one-third of the cost.

What is PEP?

Each year, the KAB offers a limited bank of airtime at a special, discounted rate to government agencies and nonprofits—organizations not typically involved in commercial advertising. This unique opportunity enables these entities to distribute impactful public awareness campaigns that resonate deeply with Kansans. The KAB’s PEP program stands out as the only one of its kind in the state, guaranteeing a remarkable 3:1 return on investment.

What PEP Clients Say

“This program has been amazing for the transportation community. We have received much more airtime than originally thought and many of our members hear the commercials and are totally impressed. We like that the ads run statewide. It’s a great program!”

~ DeAnn Williams, Executive Director, Kansas Motor Carriers Association

Our PEP Partners

Kansas Insurance Department*	Kansas Disability Rights Center*
Kansas Army National Guard*	Kansas Dept. of Transportation*
Kansas Dept. for Children and Families*	Kansas Radon Program*
Kansas Dept. of Commerce*	Kansas Dept. of Aging and Disability Services*
Kansas Dept. of Agriculture	Kansas Dept. of Education*
Kansas Bankers Association*	Kansas Board of Regents
Community Care Network of Kansas*	Hire Paths

*Indicates multi-year PEP partner. Our campaigns are successful, and our clients return!

Additionally, PEP messages are managed like traditional, paid, commercial messages; stations schedule the announcements, air them, and then generate a report indicating the number of messages aired and total value of the airtime. The KAB compiles the station reports and provides the organization sponsoring the ad (you) with a summary report. Within this report, you will find information about the number of announcements aired on each station, and total airtime value you received.

The best part: because PEP messages are given higher priority than PSAs, they typically run across all parts of the broadcast day.

Multiply Your Media Budget

Unlock exceptional value with the PEP program! Offering a market value of 3 to 1, or a 66% discount, our program ensures you get the most out of your investment. As the only program of its kind in the state, we can exclusively serve as your sole source for impactful public awareness campaigns. Don’t miss this unique opportunity to maximize your reach and make a significant difference.

Get Help

If desired, the KAB can even assist you with production, at an additional cost, or direct you to reasonably priced, successful production companies. PEP announcements must contain a “tag” identifying the funding source for a PEP campaign. The tag may be visual only for TV content, and the KAB will assist with adding tags if needed. Additionally, announcements purchased with federal funds must include Closed Captioning.

Getting Started

If you are ready to begin, or even if you would you simply like more information, contact Gregg Hibbeler (gregg@kab.net) to discuss your outreach objectives and determine eligibility. Don’t wait—join the PEP squad today!

Gregg Hibbeler

785.235.1307

gregg@kab.net