Effective Ad Packages Combine Social Reach with Listenership
How best can stations grow their business? Many would say that social media is the answer, due to its mainstream popularity and pervasive reach. But others say that social media advertising lacks the effective content engagement and audience value of FM/AM radio. And advertising efforts can be made even more substantial when the two platforms […]
Texas Broadcasters React to Possible DIRS Mandate
The Texas Association of Broadcasters is drawing attention to a Federal Communication Commission proposal to mandate that broadcasters submit status reports following hurricanes and other natural disasters. The FCC is weighing broadcaster participation in its web-based Disaster Information Reporting System (DIRS), which is activated in limited emergency situations. Reporting through DIRS has been voluntary since […]
Comcast Technology Solutions Launches VideoAI
VideoAI provides a scalable SaaS managed service for global media companies that leverages capabilities developed and deployed by Comcast, NBCU and Sky
P&G Was the Top U.S. Advertiser in 2021
Liberty Mutual and GEICO ran the most spots of any individual brand on broadcast and cable, according to Media Monitors
Fox Weather Taps Surfline for Weather Coverage
The agreement gives Fox Weather exclusive broadcast rights to over 500 HD cameras worldwide to showcase weather conditions at beaches and was used in its recent tsunami warning coverage
PBS Outlines New Diversity Initiatives
PBS had made a $3.6M commitment to advance the work of mid-career, diverse creators and announced a long-term initiative to further support diverse voices across public media
LocalBTV Expands to 21 U.S. TV Markets
Didja is planning to launch its live local broadcast TV platform LocalBTV to 80+ markets by the end of 2022
Bradford Caldwell Joins NAB Staff
The National Association of Broadcasters named Bradford Caldwell as vice president of member experience, starting Feb. 1. The position is a new one created following the retirement of Senior VP of Member Services and Operations B.J. Corriveau in December. Caldwell will report to Executive Vice President of Industry Affairs April Carty-Sipp. The announcement was made […]
Deadline to File Webcasting Fee Is on the Horizon
(Getty Images/natrot) An important deadline is approaching for most radio broadcasters that stream sound recordings. This annual required fee — known as a minimum fee and related statement of account — must be filed with SoundExchange by Jan. 31, 2022. Stations can pay the fee through the Licensee Direct online filing portal, according to a […]
GBS Inks Deal in Canada With Octave Communications
François Gauthier GeoBroadcast Solutions announced a partnership with Quebec-based Octave Communications to provide GBS’s MaxxCasting solutions to Canadian broadcasters. Under the agreement, which GBS said is exclusive, Octave also covers associated MaxxCasting sales, field service and post-sales support. “Octave and GeoBroadcast have had a long, collaborative relationship in the U.S. based around Octave’s market-leading Nomad […]