The National Association of Broadcasters named Bradford Caldwell as vice president of member experience, starting Feb. 1.
The position is a new one created following the retirement of Senior VP of Member Services and Operations B.J. Corriveau in December. Caldwell will report to Executive Vice President of Industry Affairs April Carty-Sipp.
The announcement was made by NAB President/CEO Curtis LeGeyt, who noted that Caldwell is a third-generation broadcast.
Caldwell is former chief financial officer of East Arkansas Broadcasters, which has 31 radio stations in Arkansas. He is a former member of the NAB Radio Board and a past chairman of the Arkansas Broadcasters Association.