G Networks announced a partnership with Text Groove to offer text messaging to U.S. radio stations on barter.

“One of the many benefits of the Text Groove platform is its ability to enable text messaging on a station’s existing studio phone number (landline, toll-free or VoIP), enabling immediate listener text interaction,” the company said in its announcement.

It quoted G Networks Chief Development Officer Rich O’Brien saying the technology was designed for radio station contexts specifically, to encourage listener interaction.

The announcement was made by Curtis Machek, CEO of Text Groove, and Warren Friedland, president of G Networks.

Text Groove launched in 2017 and says it has some 300 stations using its service in Canada and the United States. It says it has the ability to text-enable any landline, toll-free or VoIP phone number.

G Networks is a network audio company, part of media ad sales firm Gen Media Partners.

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