Adriana Rizzo will work on building audience growth for Audacy. She joins the company effective Jan. 31.

As senior vice president of consumer marketing, Rizzo will work across Audacy’s brand strategy, creative, messaging, media planning and attribution, to grow the company’s audience. She will report to Paul Suchman, Audacy’s chief marketing officer.

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“We’re thrilled to have Adriana join our growing team,” said Suchman. “Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.”

Before joining Audacy, Rizzo launched the Discovery+ streaming service. Before that she worked at ESPN, launching WatchESPN, rebranding ESPN3 and repositioning ESPNInsider. Her early career includes marketing roles at Verizon, early-stage start-ups, and agency-side experience.

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