“Radio is outmanned, outgunned, out-funded and fragmented. The competition is not.”
That’s the message that Xperi Corp. has been taking to the global radio industry. The technology company believes its DTS AutoStage platform is the answer.
In a new ebook co-produced by Radio World and Xperi, we talk with experts about this proposition — how the connectivity environment is changing and how DTS AutoStage is designed to address that change.
For listeners, this new hybrid radio platform promises more content, better control, and new ways to engage and personalize audio content in the car.
For automakers it offers consistency in the driver experience, global coverage and field upgradeability.
For radio, it promises stations a visual presence that can be monetized and that looks as good as what SiriusXM, TuneIn or Spotify can offer, if not better.
Will it meet those objectives? Providing insights are Roger Lanctot of Strategy Analytics, Steve Shultis of New York Public Radio, John Clark of NAB PILOT, Steve Newberry of QUU and executives at Xperi led by Joe D’Angelo. You’ll also see what real radio station displays look like in DTS AutoStage on the dash of a Mercedes S-Class vehicle.
The post Radio’s Call to Action: DTS AutoStage appeared first on Radio World.
