Engineering, FCC, Radio, TVNielsen to Launch Measurement of Individual Adsby KABNovember 22, 2021 In an important step towards improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials Share this:TwitterFacebook Related PREVFoxtel Taps CommScope for New Streaming iQ5 Device NEXTMo-Sys, APG Partner on Virtual Production Set-Ups KAB