Neutrik USA said Charlotte, N.C., will now be its centralized hub for the Americas.

It also is changing its name to reflect what it called a dramatic expansion. It will be called Neutrik Americas.

“The goal of this organizational shift is to provide centralized operation for the Americas, with the benefit of consolidated sales and support for the entire region,” it stated in the announcement, adding that it expects to be able to offer greater responsiveness for customers.

“As part of this expansion, Neutrik Americas now offers multilingual sales and support services.” It will offer

English, Spanish, Portuguese and French language support from its Charlotte headquarters.

The announcement was made by Peter Milbery, president of Neutrik Americas, who noted that the company moved to Charlotte in at a location near the Charlotte Douglas International Airport “to accommodate the logistics of this expanded territory.”

Neutrik Americas remains a  subsidiary of Neutrik AG and member of the Neutrik Group.

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