Audacy has added FM service to another of its iconic AM news stations, this time with KNX(AM) in Los Angeles.
“KNX News 97.1 FM” now carries the 24-hour news and traffic content of its AM sibling. The station most recently had been branded as “97.1 Now, LA’s Party Station,”
Audacy, the former Entercom, picked up a number of iconic AM news outlets through its 2017 acquisition of CBS radio assets. In the past year or so it has made similar moves onto FM in St. Louis with KMOX, Pittsburgh with KDKA and Philadelphia with KYW.
KNX is celebrating its 100th anniversary this month.
“For over 100 years, KNX has been the station Southern California has depended on for breaking news, important events and life changing moments,” said Regional VP Jeff Federman in the announcement.
“With spoken word audio consumption at an all-time high, this move allows us to significantly upgrade the existing KNX brand and create a news destination for a new generation.”
Audacy said this launch shows “its commitment to its local news brands, reflective via a multiplatform transformation announced earlier this year.”
The company no doubt is hoping that the AM/FM combo will help KNX do some leapfrogging in the ratings. In the Nielsen Audio top line ratings released this month, KNX(AM) was 10th in the market in AQH Share for Persons 6+, Mon-Sun 6AM-Mid overall; the only other AM in the top 10 was No. 8 KFI. Audacy’s former music format on 97.1 was much farther down the list.
Audacy describes itself as “the No.1 local news platform in the country, operating more than two dozen news stations across the U.S.” It has all-news formats in 26 markets.
The station launched with a tribute to some of the station’s biggest headlines over 100 years.