In an age of rapid information and rising concerns about misinformation, the Kansas Association of Broadcasters (KAB) proudly announces the launch of its statewide KAB Trust Campaign: “Rooted in Community, Committed to Truth.” This initiative highlights the critical role Kansas broadcasters play as trusted sources of news and information.
“Broadcasting is built on trust, accountability, and community connection,” said KAB President Allison Mazzei. “This campaign reminds Kansans of the unique value broadcasters provide—delivering accurate, timely, and trustworthy information in an era of misinformation.”
To support this effort, KAB partnered with KMBC, Hearst, to produce customizable TV and radio spots, along with digital assets, available to Kansas stations at no cost. Stations are encouraged to customize and air the materials by December 1, 2024. The campaign directs audiences to learn more at www.kab.net/trust.
KAB Board Director and KMBC President & General Manager Justin Antoniotti stated, “We are proud to be a Kansas Broadcaster. Working with the KAB, we were thrilled to develop a campaign to highlight the role of broadcasters and how we differ from social media and cable outlets. We work every day to earn the trust of families by keeping them safe, informed, and entertained. This campaign reflects the commitment local broadcasters make to our communities.”
Campaign Features
The Trust Campaign provides Kansas broadcasters with:
- TV and Radio Spots: Customizable and ready‐to‐air ads emphasizing the reliability and commitment of local stations.
- Digital Assets: Graphics for websites and social media platforms to engage audiences online.
- No‐Cost Resources: All materials are available at no cost to member stations, ensuring broad participation.
Strengthening Community Connections
Kansas broadcasters are deeply embedded in their communities. From covering local events to providing essential emergency updates, these stations are a lifeline for their audiences. The Trust Campaign amplifies this narrative, encouraging Kansans to recognize the value of their local broadcasters.
“Local broadcasters aren’t just information providers; they’re part of the community fabric,” said Mazzei. “This campaign celebrates that connection and reaffirms our commitment to public trust.
For more information about the Trust Campaign, visit www.kab.net/trust or contact the KAB at info@kab.net.