“Fresh Media Bulgaria will be able to provide Triton Digital’s cutting-edge Dynamic Ad Insertion technology to its publishers to effortlessly control and monetize content through precision-targeted audio ads,” the supplier said.
Fresh Media Bulgaria will also use Triton’s Supply Side platform Yield-Op to maximize revenue opportunities through programmatic ad buys.
Triton said Fresh Media Bulgaria is the largest radio group in the country. Its brands include BG Radio, Radio 1, NRJ, Radio City, Radio1 Rock, Veronika, Radio Nova and City TV.
The announcement was made by Fresh Media Bulgaria General Manager Nikolay Yanchovichin and Triton Digital Head of Global Revenue Stephanie Donovan.
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