Broadcast Partners, Roland SchallerManufacturer Broadcast Partners named Roland Schaller to a post where he’ll work to expand the company’s international sales.

“After spending the first half of his career in internet and telecommunications in technical and marketing roles, he moved to broadcasting in the field of satellite and terrestrial broadcast hardware and software, in presales and sales roles,” the company stated.

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The announcement was made by CEO Robert-Jan van der Hoeven. Broadcast Partners is based in the Netherlands. Schaller will split time between France and Germany.

“Roland is at ease in the business culture of most of Europe, combining a rigorous approach to the sales process in dealing with his customers and business partners,” Broadcast Partners wrote.

The company’s offerings include the SmartRadio “radio as a service” cloud-based system.

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