Audacy says it is ramping up its interactive voice capabilities. The company announced a partnership with Voicify, which provides “conversation experience management software.”
“As part of the partnership, Audacy will leverage Voicify’s services to drive interactive voice capabilities across the Audacy platform and make station-branded skills more easily accessible for listeners via any voice assistant-enabled device,” the media company said.
It said it also will license Voicify’s “Voicify Conversation Experience Platform” to create and deliver interactive voice ads and “voice commerce experiences” for advertisers. It said that platform enables marketers to deploy personalized voice experiences to consumers automatically on smart speakers and other platforms.
Audacy Chief Digital Officer J.D. Crowley was quoted saying, “As we continue to expand and enhance the Audacy direct-to-consumer platform, adding new interactive voice capabilities and enabling voice commerce experiences across a wide range of devices is an important area of future growth, especially in an age where flexibility and speed to market are a must have for our advertising partners.”
The companies cited research from Emarketer that one-third of the U.S. population are using voice to conduct searches.
They said we can expect “high-profile campaigns for several marquee brands” soon.
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