Adthos Creative Studio has released a free radio campaign that encourages Covid-19 vaccine uptake. The campaign uses synthetic voices created with AI technology.
Assets are available for free download and use. Promos cover 6,500 cities in 40 countries and in 70 languages and dialects. The company said that for the United States it includes 1,000 cities and communities.
The company said it wanted to do good while highlighting its ability to create targeted messaging quickly and easily for multiple locations. “We also see this as a positive use for AI technology that benefits humanity”
Adthos states this is “the largest audio ad campaign in history.” It bases that statement on involving the work of 13,000 creatives and “supported on its release by stations with a total of more than 250 million weekly listeners.”
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Stations using the campaign must disclose the use of synthetic voices to their audiences; the company posted examples of the required disclosure.
Adthos Creative Studio is a product that is intended to be used to create audio advertising using text-to-speech and synthetic voice technology.
“Using Creative Studio, broadcasters and advertisers are not only able to create, produce and playout their ads in record time, they also have access to a suite of pre-produced adverts covering various kinds of businesses or services which can be quickly and easily customized to their needs,” the company states.
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