5:00 PM
Registration opens
5:15 – 6:00 PM
Cocktail Reception
6:00 – 8:00 PM
Hall of Fame dinner and program
“Regaining Our Swagger” with Derron SteenbergenFrom lockdowns, masks, zooms and zooms and zooms…well, you get the idea. It has all created a difficult environment to hit your goals. In many cases it has made it hard to regain the momentum you had prior to Covid. Today is the day to get it back! This session will reset your process, rekindle your energy and remind you why this is the greatest industry to work in. By using what we have learned through the pandemic and combining it with the many opportunities that lie ahead, we will reignite your passion for what you do and set you on a path guaranteed to regain your swagger. Don’t miss this session! Recommended for…honestly, it’s for everyone!
TV Management Session – “Winning with Home Improvement” with Brad Seitter and Brian Allers, TVB TVB will showcase how home-improvement advertisers will have more qualified leads and a higher close ratio with those leads through Broadcast TV.
* Local Advertiser Testimonials * New 2022 Home Remodeler Consumer Research
Radio Management Session – “Spend Less Time on Social Media While Creating a Greater Impact ” with Lori Lewis, Lori Lewis MediaSocial media is a powerful platform for fan acquisition, engagement and conversion. Learn the strategy of transforming traditional radio brands into robust social brands by simply executing high-impact tactics that take the least amount of effort and builds on the overall goal of audience, brand (and even revenue) development.
Engineering Session – “Efficient Engineers, and other tips and tricks” with Jeff Welton, Nautel – Sponsored by NautelJeff Welton has done hundreds of presentations on how to keep things running smoothly and “how not to blow stuff up” over the past three decades. In this session, we’ll start with highlights from his “Tips and Tricks” articles – talking about different ideas for making your stations operate as efficiently as possible, both from the eyes of the engineer and the operators/managers. We’ll also spend some time discussing the looming shortage of talent in engineering, as the existing talent pool starts graying out of the industry – and provide some thoughts and ideas on how we can work together to raise interest and awareness in younger folks, plus getting them “bit by the bug” that brought most of us to this field. This should be a lively and quite interactive discussion and we’re looking forward to your input!
TV Management Session – “Broadcast + OTT Wins Big” with Brad Seitter and Brian Allers, TVB Broadcast TV emerged from the pandemic bigger, better, and stronger than ever. TVB will showcase the newest independent third-party research highlighting the strength of broadcast TV. TVB will also showcase the strategy behind using Linear + OTT together. Sports betting, automotive and political category spend data will also be discussed to drive home how strong our medium is performing.
Radio Management Session – “Engagement Is the Social Media Metric that Matters” with Lori Lewis, Lori Lewis MediaContent has two main goals: Capturing Attention & Converting That Attention Into Action. Engagement is the tell-tale sign from the audience that your content is accomplishing one or the other. Lori knows resources are limited, especially for social media, so she’ll dig deeper into why engagement, not the number of fans matters most, and show you how you can accomplish this with very little time and effort.
Learn about: LOOKING LOST: Without engagement – we’re like a ghost ship – floating around the social space; no one manning the ship, no one caring about our ship. And that never ends well.
LONGEVITY: The longer someone spends engaging with our content (viewing, reading, commenting…), the more the content’s life is extended, opening more opportunities.
LEVERAGE: Healthy interaction contributes to greater influence in the social space. The more interested we appear to be in the audience, the more interested they become in us – through action.
Engineering Session – ABIP Update with Art Morris, KAB ABIP Inspector – Sponsored by RCSThe Alternative Broadcast Inspection Program (ABIP), offered by the KAB, is a valuable way to ensure the station operations are in full compliance with current FCC Rules and Regulations. Sometimes the Commission will make changes in operational or technical areas that doesn’t make its way to individual licensees. Stations may also have personnel changes and some items may get overlooked for several months. The ABIP inspector will review all requirements and if needed offer guidance in addressing any issues, including an overview of what is required at all operations and spend some time on one the most overlooked, the EAS system.
Keynote Speaker, Michelle Duke (NAB) – “Attracting Top Talent is About More than Money“Finding the right talent is easier once you identify your needs, refine your value proposition and reconsider the talent pool. This session will highlight tactics that stations at small and large markets can take to build and retain the talent they need.
Using a new survey of thousands of local ad buyers as a starting point, Gordon Borrell uses two decades of media trends to project what the next 10 years are likely to hold for Kansas broadcasters in terms of audiences and revenue. Depending on your perspective, this intriguing presentation will either energize you or scare your socks off. Maybe both. A 15-minute Q&A will follow.
Engineering Session – “Newest Developments in Test & Measurement Tools, Including NextGenTV” with Eddy Vanderkerken, SOURCERER Learn about the latest in Test and Measurement tools for RF, TV, video and radio applications.
News Session – “Uncovering the Why: Investigative Techniques for Every Journalist” with Brendan KeefeThe answers are out there, if you know how to find them. Every journalist should have an investigative mindset, searching for the root causes to systemic and institutional issues, even on day-turn stories. Brendan Keefe, Chief Investigator for Gray Television in Atlanta, will show you how to use tools you already have — like Google — to find otherwise-hidden government documents online. He’s also help you develop a template for filing records requests. This session is for all newsroom creators including reporters, MMJs, photographers, producers and news managers.
Management Session – “Washington and FCC Update” with David Oxenford, KAB Hotline AttorneyWith a looming election that could change Washington’s agenda, what is the status of the issues facing broadcasters and how might things change in the future? KAB’s Washington legal counsel David Oxenford will bring us the latest from DC, covering topics including the state of the FCC, where things stand on ownership rules, technical changes that can affect your operations, the latest in music licensing and where the FCC’s enforcement efforts are being spent. Hear warnings of areas where noncompliance can cost your station money, and thoughts on opportunities that may arise as regulations change.
News Session – “Upping Your MMJ Game: How to Prioritize Creativity on a Deadline” with Brendan KeefeThe nation’s top investigative MMJ is back at KAB with a vital class for all newsroom creators. He’ll show you the simple techniques that enable creative storytelling even on a deadline — the techniques that have led him to 123 regional Emmys & the Peabody Award while working primarily alone. From the basics like three-point lighting when you have only one light, to advanced methods like multi-camera interviews, Brendan will arm you with the tools you need to tell better stories.
Sales Marketing Session – “Sales Lessons Learned: Sales Job/Career Post Covid, Part 1” with Derron Steenbergen, Sponsored by P1 LearningShew, what a mess we have lived through! While we still have some challenges, the days ahead look much brighter. We have survived most of the storm, but before we look ahead it is important to take a look back at the lessons we learned. The past couple of years have revealed new opportunities and ways to grow revenue. However, it has also reminded us of a few things that we had forgotten. This session will step on your toes and challenge the way you do business, but it will also prepare you for what’s ahead. Finally, it will help you grow from a sales job to the sales career only a few truly attain. Salespeople and sales managers, don’t miss this session!
News Session – Uncovering the Why: Investigative Techniques for Every Journalist” with Brendan KeefeThe answers are out there, if you know how to find them. Every journalist should have an investigative mindset, searching for the root causes to systemic and institutional issues, even on day-turn stories. Brendan Keefe, Chief Investigator for Gray Television in Atlanta, will show you how to use tools you already have — like Google — to find otherwise-hidden government documents online. He’s also help you develop a template for filing records requests. This session is for all newsroom creators including reporters, MMJs, photographers, producers and news managers.
Programming Session – “DEBBIE (Don’t Ever Be Boring, It’s Evil)” – with Paige Nienaber, CPR PromotionsThis session will provide program directors with the best new ideas available. And there aren’t a lot of those floating around the industry anymore. It’s all about looking for something that hasn’t been done before, and that will get people talking. We’ll also discuss all the elements of promotions and what goes into it: street marketing, contesting, and why we can’t get more than 4% of people to play our contests. We’ll discuss new ideas for morning shows as well as promotions and its relationship with sales.
Sales Marketing Session – “Sales Lessons Learned: Sales Job/Career Post Covid, Part 2” with Derron Steenbergen, Sponsored by P1 LearningJoin us for the second half of Derron’s session on broadcast sales careers in a post-Covid world.
News Session – “Upping Your MMJ Game: How to Prioritize Creativity on a Deadline” with Brendan KeefeThe nation’s top investigative MMJ is back at KAB with a vital class for all newsroom creators. He’ll show you the simple techniques that enable creative storytelling even on deadline — techniques that have led him to 123 regional Emmys & the Peabody Award while working primarily alone. From the basics like three-point lighting when you have only one light, to advanced methods like multi-camera interviews, Brendan will arm you with the tools you need to tell better stories.
Programming Session – “30 Ideas In 30 Minutes” with Paige Nienaber, CPR PromotionsThirty ideas you can take home, sell and implement.
Keynote Speaker, Marquita Miller Joshua – “No More Excuses, Only Results” This presentation will be interactive and high energy with a little humor but a plethora of information! Mrs. Joshua will empower attendees by giving them innovative strategies to sharpen their business skills, increase their motivation, become more effective and obtain new levels of professional success. Mrs. Joshua will deliver a dynamic message with powerful motivation, sure to inspire guests to take the limits off, own their careers, and embrace their expertise with an attitude of no more excuses, ONLY RESULTS!
